Tiege Hanley's Influencer Marketing Journey and Lessons for Your Brand

5 lessons for you from Tiege’s simple yet effective influencer marketing strategy

5 Effective Marketing Strategies Any DTC Brand Can Use

A few well-executed, proven strategies are sufficient to build a profitable brand.

How to Track Influencer Marketing ROI to Make Sure You Turn Profit

Read this to find if you're getting benefits from Influencer marketing or just pouring money down the drain

How Triangl Dressed Influencers Worth A Million Dollars in Their Bikinis at Zero Cost

Rise of Triangl's Swimwear Empire

How to Hire Your First Influencer Marketing Manager

Qualities to look for and interview questions for your influencer marketing hires!

Ultimate Guide on Influencer Marketing For Beauty Brands

Influencer marketing tactics from brands like Sephora and Glossier to help you with your marketing strategy

Navigating the Future of Influencer Marketing with a Full-Stack Approach

This is what we believe is the future of influencer marketing & how DTC brands can succeed in 2024 and beyond.

Unboxing the Power of Influencer Marketing for Consumer Packaged Goods

Discover the power of social influence and drive your CPG brand to the forefront of consumer minds.

Javy Coffee's Brew-tiful Approach to Influencer Marketing (Full Breakdown)

Find out how they've used the simplest influencer onboarding method to get creators talking about them, every day

The 7-Step Method to Create a Thriving Ambassador Program For Your Brand

Ditch the dusty playbook of pay-per-post influencer marketing and adopt a more sustainable, and profitable way to collaborate with influencers

What influencer metrics to look for to find the best creators for your brand

Number of followers is not the only metric to judge if you should partner with an influencer. Check out what else is there and more impactful.

Influencer Marketing is Hard to Track (And Why That's a Good Thing)

Reasons why we recommend brands to do influencer marketing, even if they can't track the exact ROI.

How to Spy on Your Competitor’s Influencer Marketing Strategy

Spying on competitors’ marketing strategy isn't a bad thing. It's absolutely necessary. Here's how you can do it, ethically.

What influencer metrics to look for to find the best creators for your brand

Number of followers is not the only metric to judge if you should partner with an influencer. Check out what else is there and more impactful.

A Case Against Influencer Seeding & What's the Other Cost-effective Alternative

Influencer seeding is a popular method but most won’t see ROI from it. Read this to find better alternatives.

UGC Marketing: Top 5 Examples

New Rules of Product Seeding Strategy to Get UGC & Sales

Stop hoping that influencers will post about you when you send them a free product. Get guarantee of maximum results.

Why Hiring Influencers From a Marketplace is a Bad Idea

The Hidden pitfalls of marketplace-based influencer hiring & what is the alternative

PR vs. Influencer Marketing: Guide to Making The Right Choice for Your DTC Brand

Find out which strategy can truly help you become a favorite brand, get the right customers that buy over and over again, and grow your revenue.

How to Draft Influencer Contracts for Successful Campaigns [Template Inside]

Learn the key components and best practices for a contract that sets clear expectations and delivers results.

What is the real ROI of influencer marketing?

Clear the confusion on measuring the ROI of influencer marketing without getting trapped in the direct attribution maze.

Profit-First Influencer Marketing: A RUTHLESS guide

Find out how you can get massive success from influencer marketing without paying upfront

How 1st Phorm Leveraged Influencer Marketing to Rally 4000 Brand Ambassadors

Find out how this DTC brand had massive success with their commission-only influencer marketing program.

How to Win Over Influencers with an Irresistible Creator Offer

Understand the 3 key ingredients of building a proposal that gets the right influencers to promote your products without an upfront fee.

The Ultimate Guide to get Influencers to Create Authentic UGC for your Brand

Follow this playbook and get 20-25 real UGC pieces. That's $3000-$4000 you're saving – no need to hire those pricey actors from marketplaces.

The influencer marketing playbook that took Graza to $100K+ in revenue in the first week of launch

A masterclass on pre-launching with influencer seeding.

6 Best Ways to Find Influencers (Ranked From Free to Paid)

Discover ways to find influencers that can make all the difference to type of influencers you onboard or time, effort and money you spend doing that.

Diversify Your Influencer Marketing Portfolio & Get the Outcomes You Want

Find out what is influencer portfolio diversification and why it's the best bet if you want to see returns on your investments in influencer marketing.

How to Calculate Affiliate Commissions For Influencers so You’re Always Unit Profitable [Template Inside]

A step-by-step guide to set affiliate commissions that attract your best influencers but also ensure your finances stay in the green.

How to Build Long-Lasting Relationships With Creators to Fuel Consistent Sales Growth

Strategies that will help you to understand influencers better, align your brand with their interests, & give them compelling reasons to keep promoting your brand.

Should You Choose Influencer Marketing Over Facebook Ads?

Should You Choose Influencer Marketing Over Facebook Ads?

Obvi-ously Successful Influencer Marketing Strategy by Obvi Collagen

Meta: Find out how Obvi went from 0 to $30 million in revenue in 3 years with their influencer marketing strategy

4 Common Mistakes That Can Ruin Your Influencer Marketing Strategy & How To Avoid Them

If it works for everyone but you, Maybe you're making one of these critical mistakes.

4 Ways to Repurpose Influencer Content (With Real-life Examples)

Find how you can repurpose influencer content beyond just re-sharing their post on your brand's Instagram account.

4 Reasons You're Not Getting Sales From Influencer Posts & How To Fix Those

Don't give up on influencers marketing before reading this blog with tried-and-tested strategies to get sales from your influencers' posts.

What is a Brand Ambassador and Why Do You Need Them?

Find out more about brand ambassadors' and their importance in helping a brand grow.

Loop Earplugs Ambassador Marketing Breakdown

Find out how Loop Earplugs went from being dependent on retailers and ecommerce stores to being a successful DTC brand by partnering with creators

The Quick Guide to Finding Top Influencers Using Hashtags (It's Free, Fast and Fabulous)

Learn how to find 50 influencers in just 15-20 minutes without spending a dime.

How To Share Creative Guidelines To Get The Best Influencer UGC For Your Brand

Find the balance between giving creative freedom to ambassadors and maintaining brand consistency in influencer marketing campaigns

Making Pennies Stretch Like Dollars: The Guide to Budget-Savvy Influencer Marketing

Want to avoid the pitfalls of expensive influencer marketing? Learn how successful brands do more with less, using budget-friendly strategies to boost ROI

How to find the best influencers for your brand with an Ideal Creator Profile

Checkout this framework to find the right influencer (not the one with most followers!) for your brand and eliminate all guesswork and confusion.

How Magic Spoon Convinced People to Spend $40 on Cereal Box With an Influencer Marketing Strategy

Find out how this DTC brand with premium pricing scaled super fast with influencer marketing.

Influencer Outreach 101: Strategy, Tactics, Examples, and Templates

Your favorite influencers not responding to you? Here's a strategy that can get you replies, even if your brand is new.

The Ultimate Ambassador Challenge Guide: Get Your Affiliates Pumped and Ready to Sell

Find out how to keep your ambassadors motivated to bring in more sales for your brand

Influencer Whitelisting: The Marketing Miracle or the Road to Ruin?

Stop paying to boost someone else's profile. There's a better strategy. Read to find out more.

How to (Reasonably) Negotiate With Influencers in 2023

Don't give up if the influencer says no. Negotiate for a win-win outcome!

Agent Who? A Guide to Cutting Out the Middleman and Working with Influencers Directly

Agents can be a hassle as they charge a premium to ensure their cut. How can you avoid them and approach the influencers directly?

Cracking Open the Can: Olipop's Influencer Marketing Strategy Unveiled

How Liquid Death Used Ambassador Programs to Make Canned Water Cool Among GenZs

Find out how Liquid Death made sipping water out of aluminum cans "cool" by tapping into the cultural zeitgeist and recruiting fun ambassadors.

How NordVPN Used Influencer Marketing to Get 4.4B Views on its Videos

Check out this detailed breakdown of Nord VPN's influencer marketing and what you can take away for your brand.

Is Linkedin Influencer Marketing Effective? Everything You Need to Know about Linkedin Influencer Marketing in 2023

LinkedIn can be a great source of leads if you use it with influencer marketing. Checkout this post to learn how.

How Topicals Won the Gen-Z Fanbase with Influencer Marketing

4000+ ambassadors! It shows that this brand has innovative ideas on influencer marketing and they're executing them well.

How influencer marketing solves most problems performance marketers face today

Influencer marketing is an anti-dote to your conventional marketing problems. Find out how and use it to your advantage.

B2C SaaS Influencer Marketing playbook for getting more users

An actionable, step-by-step guide on leveraging influencers for growing your SaaS product

Influencer pricing keeps going up. Here’s how to deal with it

Here are some ways you can keep your influencer marketing costs under control.

How Glossier used an ambassador program to become part of skincare and makeup kit of 5M People

Get ideas for your own ambassador program and build a devoted customer base.

How to use SparkToro to find influencers for your brand

Finding influencers get a whole lot easier with tools like SparkToro. Read this blog to find out how.

Influencer Marketing Campaign: 5 Best Ways of Twitter Influencer Marketing

Do you want to generate Twitter influencers to elevate your digital marketing? Find out how to here.

Get 10x More Traffic and Sales From a Platform Better Than Instagram: Pinterest

Pinterest is unlike other social media platforms, and it can be a great tool for your influencer marketing campaigns.

6 Strategies for convincing creators to agree to an affiliate-only collaboration

It's not easy to convince creators to work for affiliate-only deals, but you can get creative with your offer and get them to say yes. Let's find out how.

Top 5 Ways to Track & Measure Your Influencer Marketing Campaign (Updated 2023)

Struggling to keep track of your multiple influencer marketing campaigns? Here’s the ultimate step-by-step guide to keep an eye on the progress!

Influencer Marketing on autopilot: How to run ads and find ambassadors

Read to find out the easiest way to run influencer marketing on autopilot

Everything You Need to Know About Local Influencer Marketing for eCommerce Businesses (Updated 2023)

Want to know how local influencer marketing can give a boost to your sales? Dive in as we tell you everything you need to know about it!

What is NFT Influencer Marketing & How To Do It Ethically (Updated 2023)

In this article, we’ll learn all about employing NFT influencer marketing to drive organic traffic—from how to find the right NFT influencer to how to do it ethically and everything in between!

The Ultimate Guide To Influencer Marketing Competitor Research

Analyze your competitors to see which influencer marketing strategies are working and use them for your own brand

Influencer Marketing on autopilot: How to find ambassadors with ads

Checkout this step-by-step process to attract ambassadors to your brand with ads, so you free up your time for strategic decisions

How Bang Energy is Challenging Red Bull & Monster with Influencer Marketing

5 influencer marketing strategies by Bang Energy that you can take inspiration from for your brand

SARAL Forensics: How Revolve's Ambassador Program Brings in 70% of its Revenue

Find out how Revolve mad influencer marketing it's core marketing pillar and avoided expensive social media ads

9 Ways to Collaborate with Creators by Creating a 'Yes-Worthy' Offer for Them

Find the right ways to collaborate with influencers that are mutually beneficial, cost-effective, and forward-looking.

How Gymshark Grew From a Garage Business to £400 Million in Revenue With Influencer Marketing

Find out the details about Gymshark's successful ambassador program and insights for your brand

5 Ideas to Make the Most Out of Your Influencer Marketing Spend

Things to do after a creator posts about you

GRIN Vs. Upfluence for Your Influencer Marketing Program

The two tools are similar but different, here's how to pick the right one for your business

SARAL Forensics: Daniel Wellington Influencer Marketing

A brand that fully understood the potential of influencer marketing and used it to sell 1 Million watches in just 3 years.

A TikTok Influencer Marketing Masterclass

Here's how to win at Tiktok with influencer marketing

GRIN vs. CreatorIQ for your Influencer Marketing Program

Choosing one out of two very expensive tools is hard. Let us help you find which is perfect for your brand.

SARAL Forensics: Sephora Brand Ambassador Programs (Full Breakdown)

In 2019, Sephora Ambassador Program amassed over 70,000 Instagram Stories and more than 10,000 in-feed posts. How does Sephora create such viral loops? Find out in this post.

How Pura Vida became a darling among millennials via micro-influencers

Pura Vida turned their customers into a voice for the brand. How did they do it, and what can you learn from them?

Top 10 GRIN Alternatives for Your Ecommerce Store

GRIN is one of the most expensive influencer marketing tools available, here are a few options you might want to consider based on your needs.

Top 10 Dovetale (Shopify Collabs) Alternatives for Your Ecommerce Store

Shopify collabs is cool, but it might limit your potential. Test these other tools to see what else is out there.

Top 10 AspireIQ Alternatives for Your Ecommerce Brand

Does something fit your particular needs better than Aspire? Read to find out!

Dovetale vs. GRIN - Influencer Marketing Tools Comparison

Which platform should you pick for your influencer program and what are the alternatives?

Top 10 Upfluence Alternatives for your Ecommerce Brand

Upfluence alternatives to consider before making a decision

The origins of influencer marketing

Influencer marketing isn't new. It existed way before Instagram, and its history can teach us a lot. Let's find out more.

5 Ways You Can Incentivize Creators To Work With You

Learn about the advantages and disadvantages of different influencer incentive models and choose the right one for your brand.

SARAL Forensics: Athletic Greens Influencer Marketing Teardown

Dive into Athletic Greens' influencer marketing strategy

SARAL Forensics: How Lululemon does Ambassador and Influencer Marketing

Here's what you can learn from the Canadian behemoth

The Ultimate Influencer Product Seeding Masterclass

Formulae, templates, and frameworks on how to run influencer seeding campaigns for your brand.

7 Unique Ways to Engage Influencers with your DTC Brand

Stuck paying per post? Here's 7 more ways to collaborate with creators

How ecommerce brands can survive the economic downturn with influencer marketing

It's here, it's happening. Here's how influencers can save your brand from complete collapse.

FTC guidelines on Influencer Marketing: What you must be careful about

Here's what you need to know today 👇

Popularity vs. Influence: The biggest mistake that can sabotage your influencer program

Go small, not big. Here's why.

The Barbell strategy for risk-averse influencer marketing

The de-risking strategy nobody is telling you about.

Notion’s Ambassador Program: SARAL Forensics

A thorough breakdown of Notion's ambassador program (and insights for consumer brands)

How to generate ad creatives for free with influencer marketing

Need free persuasive ad creatives? Try this unique creator-driven approach

Short-term vs long-term influencer marketing campaigns

Which strategy is best for your DTC brand?

How to prevent fraud in influencer marketing

Here's how to keep your brand safe from potential fraud. The unsexy bits of influencer marketing.

How to vet creators for your brand

Is that creator really a good fit for your message? Read along to find out how to answer that question.

9 clever ways to get the right creators to notice you

Struggling to get that superstar's attention? We put together some hacks for you

What is relationship based influencer marketing and how to implement it

Theory is fine, here's what to actually DO that makes a difference.

Why micro influencers are critical to your influencer program

The importance of mircoinfluencers and how they make your brand succeed